I’m Rob Caicedo, and I run CaiCreative.
Over 15 years in marketing, and one idea behind this business: a firm too small for a marketing department can still get a senior operator who treats the work like his own.
The background
Different industries, the same discipline.
I started as a designer and grew into strategy, which is the opposite of how most marketing directors get here. My first job out of school was the production designer at a ticketing startup, and over twelve years I grew with that company from under $500K to more than $10M, through every function, until it was acquired by the largest player in its market.
After that I went deep on direct response at a marketing firm, running multi-channel campaigns on small budgets, where you learn fast that the work has to pay for itself.
Most recently I spent three-plus years as a marketing director in construction, running the marketing function behind more than $1B in competitive design-build pursuits. That world is unforgiving. An outdated number or the wrong project profile can sink a multi-million-dollar bid, so it taught me a level of care that most marketing never demands. On the pure marketing side, I grew that company’s organic social by 900% with a steady editorial strategy, the same consistent presence I now build for clients.
The industries look nothing alike. The discipline doesn’t change. You solve for real business outcomes, and that’s the north star.
Why this matters to you
You get the senior person, every time.
At most agencies, the person who pitches you is not the person who does your work. It gets handed off, usually to someone junior, and you feel the drop in quality. With me, the senior person and the working person are the same one.
I led a small marketing and communications team in my last role, and I run a small production bench now, so the work still ships on time while the judgment stays mine.
There is a reason I came up through design instead of a business track. I have formal fine-arts training in illustration, painting, and sculpture, at Florida State University and then the Art Institute of Fort Lauderdale. That sounds far from marketing until you realize it is all the same question: what does the audience see, what holds their attention, what does the journey feel like from start to finish. I build every piece for the person on the other end of it.
How I keep it efficient
AI does the heavy lifting. I make the calls.
I don’t just use AI tools, I build the systems. Content workflows, reputation management, an assistant that handles research, scheduling, and proposal work. I’ve built these for my own clients and cut their manual effort by an estimated 40%.
That is what lets one senior person stay hands-on across a roster of clients without the quality slipping. The AI runs the repetitive production. I keep the judgment, the taste, and the final say on everything that goes out with your name on it.
It only works with a plan, though. AI rewards the person who sits down and thinks before writing the first prompt. The slop comes from skipping that step.
If that’s the kind of help you need.
Book a call. We’ll talk through where your marketing stands and what’s worth fixing first.
Book a call