Robert Caicedo
Marketing leader with 15+ years running the full function across construction, B2B professional services, and multi-channel environments. Most recently Director of Marketing and Communications at Lemartec Corporation (MasTec), where the work ranged from rebuilding the company website and running digital campaigns to coordinating the pursuit production behind $1B+ in competitive design-build wins.
954-471-0722
linkedin.com/in/Robert-Caicedo
Apopka, FL. Available on-site, Greater Orlando.
Pursuit production that wins at scale
Three major competitive design-build awards during Robert’s tenure at Lemartec, each requiring coordinated multi-party pursuit production, creative direction, and asset management under hard public procurement deadlines.
MIA South Terminal · Concourse K
Lemartec-NV2A JV design-build win for Miami-Dade County. Robert coordinated dozens of firms submitting pursuit portions, directed all creative and document layout, managed outsourced architectural animation from an international vendor, and set up the AV and presentation technology for the live executive presentation. Competing bid: $743M. Won on price and county scoring.
PortMiami Cruise Terminal G
Lemartec-NV2A JV design-build win for Royal Caribbean Group and Celebrity Cruises. Pursued nearly concurrently with MIA Concourse K: same JV, same production model, same period. Running two $300M+ public procurement submissions at once is itself a proof point of execution capacity. Groundbreaking: January 2026.
MIA Park 6 Flamingo Garage Extension
Lemartec-only competitive win, no JV partner. Awarded October 2023 during Robert’s tenure, part of MIA’s $7B Next Chapter capital improvement program. Demonstrates Lemartec’s standalone competitive credibility in major public infrastructure. Groundbreaking: February 2024.
Four career chapters, one consistent pattern
Joined organizations at inflection points, mastered the disciplines available, and left something that outlasted the tenure. Every time.
Led the full marketing function for a major EPC and construction firm through a period of aggressive growth. The scope was wide: brand, digital, proposals, website, social media, content, internal communications, events, and vendor coordination. Company revenue grew from $150M to $700M over those three years, driven by competitive bid wins that the marketing and pursuit work supported.
- Rebuilt Lemartec.com from scratch, then owned content, SEO, and performance tracking through GA4 on an ongoing basis.
- Managed all digital channels: social, email, blog, video, and digital advertising. Grew the organic social following 900% over the tenure.
- Coordinated complex multi-firm proposal submissions, managing input from JV partners, subconsultants, and internal departments under hard deadlines. The internal shorthand for it was corralling cats.
- Directed creative layout, document organization, and asset management for every pursuit submission. Outdated project profiles or resumes can kill a multi-million dollar pursuit, so that discipline was taken seriously.
- Built a SharePoint asset database of project profiles, construction resumes, and success stories so submissions always used current, accurate information.
- Developed a first-version AI tool to analyze past RFP submissions and pull the details that made projects notable, built as the technology became viable and still early when the tenure ended.
- Ran Lemartec’s internal communications on MasTec Empower, the platform shared across all 30+ MasTec subsidiaries, and built the participation that earned Lemartec the highest employee engagement in the organization.
- Produced full bilingual (English and Spanish) communications for a major subcontractor event in Puerto Rico, from invitations through all print and digital collateral.
Managed all marketing for a B2B direct mail and multi-channel firm serving real estate, education, nonprofits, and professional services. Introduced MindFire, a SaaS platform connecting physical direct mail to digital channels through behavioral engagement scoring, which opened new product lines and expanded what the business could sell.
- Grew the B2B prospect pipeline 35% during the pandemic by pivoting to verticals with urgent communication needs, real estate, education, political, and nonprofits, before competitors recognized the shift. Growth was even across all four, a deliberate multi-audience strategy rather than a lucky vertical bet.
- Ran multi-channel campaigns averaging a 28% engagement rate across direct mail, email, social, remarketing, webinars, and PPC.
- Designed and launched three new lead-generation product offerings based on market research and gaps in the existing lineup.
- Moved a CPA firm client from page two to a consistent top-three search position through SEO.
Started as the founding designer at a six-person startup serving entertainment venues, sports teams, theaters, universities, and cultural attractions. Grew into VP of Marketing over 12 years as the company scaled nationally. Revenue grew from $500K to $10M+, ending in acquisition by the largest admissions solutions provider in North America.
- Built and launched the company’s first e-commerce platform between 2011 and 2013, ahead of a clear market shift as box office managers began designing their own tickets. The platform is still in use today.
- Managed the full marketing function across digital, print, email, social, events, and advertising for a multinational client portfolio.
- Handled the marketing side of the acquisition transition: website handover, client migration, and institutional knowledge transfer.
On-demand marketing leadership across construction, insurance, real estate, BPO, education, and professional services, while seeking full-time employment. Building and deploying agentic AI workflows, including social content generation, reputation management tools, a multi-function digital assistant, and automation in Make and Twin.
- Cut manual client workload an estimated 40% through workflow automation across multiple engagements.
- Works hands-on with Make, Twin, Lovable, and multi-agent systems with context windows and behavioral guidelines, in live client work.
The full stack, built over twenty years
Strategy and execution in the same person. Brand, digital, content, campaigns, proposals, internal communications, and AI workflows. The breadth is deliberate.
- Brand strategy and positioning
- Digital marketing: SEO/SEM, paid media, email, social
- Integrated campaign planning and execution
- Content strategy and copywriting
- Website management, SEO, and analytics
- Creative direction and collateral production
- Executive and internal communications
- Proposal and pursuit production (A/E/C)
- AI-enabled marketing workflows (Make, Twin, Claude)
- Team leadership and vendor management
- Budget management and reporting
- Bilingual English and Spanish
What’s consistent across every role
The industries change. The pattern doesn’t.
“I operate equally well on both sides of the marketing brain, the creative and the strategic. Most people lean heavily one way. I’ve spent my career developing both intentionally, and the result is that I’m most useful when the work is complex, the stakes are real, and someone needs to bring order, clarity, and quality all at once.” Robert Caicedo
E-commerce platform built ahead of a market shift. Company scaled to acquisition. Platform still in use today.
New product lines. Pandemic pivot across four verticals. MarTech methodology introduced.
900% social growth. Highest MasTec engagement. AI prototype built. $150M to $700M revenue.
Fractional Director-level strategy. 40% workload reduction. Make, Twin, multi-agent systems.
Visual foundation, strategic execution
A fine arts education that informs every deliverable. Trained instincts for layout, visual flow, and audience journey, applied to every proposal and creative asset.
Interested in discussing my profile?
If you’re looking for a Director-level marketing leader who can own both the strategy and the execution, I’d welcome the conversation.